ECU Rebrand

Developing ATM screens and Visa cards was new and exciting

ECU Rebrand

ECU Australia Limited continues to grow from its origins as a small Cairns-based credit union servicing the electricity generation industry.

Today’s ECU is a credit union for everyone, with a progression from electricity industry members, to electricity users, to everyone.

ECU Business CardQ4 Creative was excited to develop a brand and put it forward to the members of ECU for approval. The fresh, modern logo maintains the recognisable ecu name and a nod to its heritage colours.

This rebranding project included the usual brand development activities, design concepts and rationale as well as the development of brand guidelines, and supporting material such as business cards, letterheads and general stationery.


It also brought the exciting inclusion of the design of Automatic Teller Machine (ATM) screens, Visa debit and Visa credit card designs and print and electronic monthly bank and credit card statements.

ECU Visa DebitWe continue to work with ECU developing campaign material to support their digital and print advertising and promotions.