The Range Tea & Coffee House in Toowoomba was struggling to get noticed in their busy mall, and came to Q4 Creative to reinvigorate their brand and give their store a modern, noticeable appearance.
We immediately saw the potential in the large glass shop front windows, and borrowed from the timber hues inside to develop a brand that captures the heart of their location on the Great Dividing Range.
Developing a distinct logo that captures Toowoomba’s garden culture, the Queensland colours, and the welcoming country hospitality we worked through a number of designs before settling on the flower-burst logo with the warm western range feel.
With a fresh logo, our attention turned to the helping the store get noticed. The large shopfront windows presented as prime marketing real estate that was not being effectively used. One-way stickers allowed us to produce their brand across the front of the store, whilst still allowing natural light into the shop and still maintain the visibility out of the cafe.
Professional menus and loyalty cards reinforce the Range’s quality dining options, and helps to reward their customers for their loyalty, building a strong repeat customer base for the cafe.